Everything Technology Marketing

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can ...

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved i...

Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in...

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look...

Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they t...

Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? " which caused a heated debate about whether...

With 2011 coming to a close, what do you think will be the major trends and priority shifts for B2B marketers in 2012? Take the 2-minute s...

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of ...

The cloud is all the rage these days. Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 201...

Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was ...