The Top-5 Content Marketing Trends in 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. Here are five of the most interesting content marketing trends we identified:

1. Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.
2. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.
3. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.
4. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.
5. Marketing automation is on the rise. 61 percent of marketers use marketing automation platforms, up from 43 percent last year.

For more details and charts, please download the full report.