While marketing strategy and planning are critical to success, marketing often fails on the execution side. Take online campaigns, for example. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response. The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer.
Anne Smarty posted a great article with best practices for improving your call to action on her blog "SEO Smarty". From choice of colors and words to the optimum position of your call to action on the screen, this gets you started on improving your call to actions to boost conversion - go check it out.
What are your secrets for making your call to actions work?