New Marketing Report: B2B Lead Generation Trends 2013

Finally, the new 2013 B2B Lead Generation Report is available! (Download it here:

The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Here are the Top-5 Trends in B2B Lead Generation (for more details download the report):

  1. The number one challenge for B2B marketers: Generating high quality leads.
  2. The most effective lead generation tactics used by marketers: Company website, email marketing and SEO.
  3. The greatest barrier to lead generation success is lack of resources: Staff, budget and time.
  4. B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.
  5. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase.

Thanks to everyone who participated in the survey!

And many thanks to the co-sponsors of the B2B Lead Generation Report:

IDG Enterprise | 
IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences. By leveraging the strengths of each individual brand, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and media best practices for our marketing customers to engage their customers across our portfolio.

Eloqua | 
Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

DiscoverOrg | 
DiscoverOrg is the leading IT marketing tool used by the top IT vendors targeting the IT departments of Fortune Ranked, Mid-Market, and SMB companies in North America. Offered in the form of a constantly refreshed database, DiscoverOrg maps out the IT Org Charts of 15,000 companies complete with verified email addresses, direct dial phone numbers, reporting structure, IT project updates and technology install base.

Optify | 
Optify is a simple digital marketing software suite and the industry standard for agency marketers. Our complete cloud-based digital marketing platform eliminates the need for standalone tools and empowers agencies to easily create and manage demand generation programs across multiple websites, nurture and score the hottest prospects, prioritize the highest performing programs and streamline co-branded reporting of client results - all from one login.

Strand Marketing | 
Strand is an award-winning, strategic marketing and advertising agency focused on the unique needs of growth-oriented high tech companies. Adept at building integrated inbound and outbound solutions, Strand’s strength is aligning strategy with creative content and Web technology to create engaging lead-generation and brand-building campaigns. They’re located North of Boston in Newburyport, MA.


Unknown said...

The best way to get a good business to business lead generation is to see what other companies offer. I test out a lot of leads from multiple places. You can find it if you look for it.

Dunitz Sandrino said...

LinkedIn works wonders to get more leads for B2B websites if budget is tight.

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