In part 4 of the lead generation checklist, we take a look at a critical component of lead generation efforts: a universal lead definition. This will get sales and marketing on the same page to share a common understanding and treatment of the leads in your funnel.
The definition of the lead dimensions also acts as the standard for rating leads and determining whether they are sales ready or need more nurturing by marketing. In part 4 of his lead generation checklist, Brian Carroll highlights some of the key points for defining your leads - click here to read the article. Another great resource discussing the various lead dimensions that need to be defined can be found here.