Is B2B Marketing Ready for Social Media? Take the Survey to Find Out...

B2B marketing is undergoing dramatic change. Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging.

The LinkedIn B2B Technology Marketing Community is conducting a comprehensive, vendor neutral survey of B2B marketing executives and professionals to better understand the state of social media in the evolving B2B marketing mix. The survey will answer questions about the latest social media trends in B2B marketing, what challenges managers face, what platforms and tools are considered effective, how companies measure success, and more.

The survey takes less than 10 minutes to complete. If you would like to receive a summary of the survey results to find out what your peers are doing with social media, please make sure to provide your name and email address at the end of the survey.

Follow this link to get started: http://www.surveymonkey.com/s/socialmediasurvey2010

Also, please feel free to forward the survey link to your marketing colleagues and friends (or just use the re-tweet button at the top of this post).

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