Social Media in B2B Marketing - Survey Results

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in!


  • Social media shows the biggest increase in use among all B2B marketing tactics over the last 3 years
  • B2B marketers cite using social media primarily for raising awareness (76 percent), then for lead generation (58 percent)
  • The single largest roadblock to social media success is the inability to measure results 
  • The most effective social platform for B2B marketers is LinkedIn, followed by Twitter, and then blogs

Download the complete social media survey report here.

What is your experience with social media in B2B?


Marc said...

Useful survey but perhaps not surprising that a LinkedIn community will find LinkedIn the most effective platform.

Holger Schulze said...

Fair point, Marc. I guess we have a slight platform bias here :)

Eric Woolf said...

Great article Holger! Another thing that social media can do is give the company social proof & trust.

I have found this surprisingly effective if other people see that you have a social media profile for your business with followers. It also shows people that your an authority because people are following your profile.

What I do is link to the social profile from the website.

Unknown said...

Interesting data.

If anyone is interested in getting a report on the most successful B2B marketing follow the link below, complete the survey and we will send you the results.

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