Take the 2011 B2B Content Marketing Survey

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision.

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. And while you want to help buyers make pragmatic, informed decisions, your ultimate goal is to persuade buyers to select your solution over competing alternatives.

Take the 2011 B2B Content Marketing Survey

It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. However, the reality of implementing content marketing initiatives is a bit more complicated.

The 20,000 member B2B Technology Marketing Community on LinkedIn is conducting the 2011 B2B Content Marketing Survey to better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices.

All survey participants will receive an exclusive, free copy of the survey results before they are published to a broader audience. I will also share sneak previews of the survey results on this blog.

The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

Thank you!

Holger Schulze

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