Take the 2012 B2B Content Marketing Survey

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision.

But as they embark on content marketing strategies, B2B marketers are asking themselves questions like: What types of content should I create? Should I outsource content creation? What forms of content work better than others?

The 30,000+ member B2B Technology Marketing Community on LinkedIn is conducting its annual B2B Content Marketing Survey to answer these questions, better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices.

Follow this link to take the survey: http://www.surveymonkey.com/s/b2bcontentmarketing2012

All survey participants will receive an exclusive, free copy of the survey report before it is published to a broader audience.

Thank you for participating in the B2B Content Marketing survey!