Top 5 Social Media Challenges in B2B Marketing (Survey)

We are conducting a survey of B2B marketing professionals. One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media.

Here is a summary of the top-5 challenges the survey identified so far (n = 253). The most selected answer with 56 percent is (1) measuring the results. Not surprising considering that the right metrics and goals associated with social media are still evolving. The challenge of measuring results was followed by (2) identifying where to participate in terms of platforms, forums, blogs, etc (46 percent). Finding out (3) who the communities and influencers are that social media managers need to connect with and keep track of was the third most mentioned challenge with 45 percent. 40 percent of survey participants selected (4) coordination of social media activities as a challenge, and 33 percent found that (5) keeping track of conversations is an issue.

Does this picture reflect the challenges you face using social media in your organization?

Stay tuned for more sneak peaks and the complete survey report to be available soon. If you would like to receive a copy, please participate in the survey: http://www.surveymonkey.com/s/socialmediasurvey2010