Today's Most Popular Content Marketing Tactics

Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month. We asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about their most popular content marketing tactics.

Here are the results (click to enlarge):

Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent). In contrast, the least commonly used content marketing tactics are advertorials (11 percent), community management & threading (12 percent), and virtual events (18 percent).

1 comment:

Amrutha Technologies said...

Hi Holger,

Excellent slideshare survey on the B2B Technology content marketing. As a technology marketer myself i do agree with most of it however i beg to differ in certain areas. With 70% content marketers focussing on leadgeneration i find it hard to belive that case studies and whitepapers contribute to effective leadgeneration on the digital platform. It is often proved by many research reports that audience engage maximum on the digital platform with short pieces of content B2B/B2C (blogposts, slideshare, Youtube videos)which go a long way in effective leadgeneration. Whitepapers and case studies are more exhaustive B2B content and have been more effective on a corporate marketing level and at tradeshow conference.

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